Order Materials Advertising
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The social care worker recruitment campaign aims to show the depth
and variety of work in which social care workers are involved and
the many benefits they bring to so many people's lives. The television
advertising campaign, starting in March 2006, will show how in social
care work, 'seemingly small things make a big difference'. |
TV AdsThe TV advertisements portray the humanity and warmth between a social care worker and the person for whom they care. By using a documentary style we get a rare insight into the relationship between them, and a taste of what the job is all about. The advert "Elliott" shows how the seemingly small things about the human touch — like a cup of tea — make a big difference to a person's life. |
